La Fraise affiliation program

Posted on 20/04/2007 by Thomas

LaFraise.com is a design community who produce shirts. It started in 2004 as an experiment by the Parisien Patrice Cassard who set up a system to upload designs, present them as shirts and let users vote the best styles. He then started to produce and sell the most popular shirts, in a limited number, paying royalties to the original designer. Now, the site has grown ever more popular into a European shirt design community (and has recently been acquired by Spreadshirt).

Lafraise offers an affiliate program for people who promote the shirts. Since I do not only like most of the designs but also the whole community approach of the idea, I decided to put a flashcode into my site (in the sidebar to the right) which shows the recent designs. If you decide to buy a shirt after clicking the banner, I will get 10% of the purchased sum which I can spend on shirts.

It’s a nice idea and just an experiment and since I like the shirts anyway and assume that my visitors will too, I figured why not try it out. What do you think? Are you being annoyed by the animated banner? Do you think it is a smart idea? Or is lafraise ripping me off with poor gratification?

How could advertising look on Stylewalker?

Posted on 20/04/2007 by Thomas

When telling marketing people about my blog and how many visitors come by here daily (around 200 which is a nice number but still loooooooong tail, no?) they tend to ask me: “Why don’t you put ads on your site?”. Hm. Dunno. Too much stress to administrate? Not worth the effort? Besides: I know, would I put ads here, I’d put much more work in getting more people on the site which could change: What I write about and how I do it. On the other hand, I am vain enough wanting many people to come here anyway, independent from ads..
Continue reading →

Papermint: The Austrian alternative to Second Life

Posted on 13/03/2007 by Thomas

Papermint ScreenshotThe description could be even more specific: Papermint is in fact Vienna’s alternative to Second Life. The “3D virtual realities design company” Avaloop is creating a virtual Vienna, comicstyle; funny enough, Papermint will be 2D and has a very special look and feel.
Continue reading →

Jimdo rocks

Posted on 09/03/2007 by Thomas

Nachdem ich einigen Leuten in letzter Zeit das tolle, kostenlose Content Management System Jimdo empfohlen haben, will ich auch diese bescheidene Plattform nutzen, um über dieses wertvolle Tool zu berichten. Jimdo bietet einen ganzen Katalog von Funktionen, Layouts und Einstellungen um ratz-fatz eine Webseite zu erstellen. Navigation, Header, Gästebuch, Bildergalerie mit Slideshow inklusive Upload – ein schönes Bouquet an Seitentypen, mit dem sich schnell eine umfangreiche Seite bauen lässt. Continue reading →

re:publica – conference about “living on the net” in Berlin

Posted on 07/03/2007 by Thomas

Two guys that are not only very respected by me but also by a whole bunch of also very respectable internet people organize an event in Berlin to talk about “living on the net”. Johnny Haeusler (Spreeblick) and Markus Beckedahl (newthinking, netzpolitik) gather many wise und witty heads to talk about culture on the net, the power it can give to people, about blogging, communities, citizen journalism, how to join small pieces, liberate yourself and have a lot of fun doing so. Read about the conference on re-publica.de.

Diesel got hijacked and gets blackmailed by two models

Posted on 28/02/2007 by Thomas

I always liked the edgy and provocative advertising ideas of Diesel (The current slogan e.g. is “Ready for global warming” -sic ).

This one’s not bad either, here’s the story: Two girls who want to be supermodels hijacked the diesel page, kidnapped a Diesel sales guy, stole the underwear collection and are now blackmailing Diesel to make them the two protagonist models of their next campaign. They also want to be Diesel renamed to “Heidies”..

Now, they communicate with their fans via the site, e.g. let them vote what should happen with the kidnapped guy. Despite the fact that he gets his legs waxed, his situation is not too uncomfortable really..

Berlinale, Schlämmer, Vanity Fair, Agnes Obel

Posted on 10/02/2007 by Thomas

Wow, only a few posts and already there’s a war around my writing on the Berlinaleblog (Watch more pictures and read the whole story about how I sneaked into the big gala night).

This campaign is maybe the best blog / brand / personality campaign so far in Germany: Schlämmerblog, branded entertainment.

German bloggers are tough on the recently issued German Vanity Fair and critizise the big gap between pretension and reality, some even rip it apart visually.

Check out Agnes Obel on Myspace – beautiful dreamy and elegant music from Kopenhagen.

T-Com Sound Placement in “Devil wears Prada”

Posted on 01/11/2006 by Thomas

I’m pretty sure that the T-Mobile brand managers celebrated their scoop to place T-Com’s corporate sound into the stylish fashion movie “The devil wears Prada“. Everytime protagonist Andrea’s phone rings you can hear their insistent “tüdelüdelü”. Hands down, good job!
But: The phone slowly becomes the symbol of Andrea always being at her boss’ command, under pressure, a servant in this overwound fashion world. The sound makes her boyfriend sigh, her father frown, it’s pure stress, it’s irritating, waking you up in the morning, preventing you from sleep at night.. I don’t know if that message is the one the said brand managers thought about. Maybe the scoop actually was pretty stupid.

Audi R8 Site

Posted on 03/10/2006 by Thomas

Turn the volume up and lets ride. Big sounds, brilliant graphics, a storyline and intelligent additional information. Since I never would be able to afford such a thing I cannot feel betrayed by the advertising and link to this masterpiece of webdesign: Audi R8 Microsite. I am still trying to find out who built it. Ideas, anyone?
[via basicthinking and lumma]

Plans 2.1

Posted on 05/09/2006 by Thomas

Wow, so many plans and no time to realize it all. So, note to self: Do it, lazy boy!

1st: Integrate tags into stylewalker – I have enough content now to tag it more thoroughly and it would be cool to let people participate – suggest tags and if I like them they will be part of the categorization. Does anyone know a good WP-plugin?

Start a blog about organizational identity and weblogs. I am writing my master thesis and should export some wisdom to the net.

Buy a DJ! A friend is coming from Barcelona, Marco Delvai, you can book him for little money and big fun! Expect more information later.

A guide to MySpace – people keep asking me what to do there and I should write down all the things I tell each one of them.

And: A great mix at Miss Glitter – Bastard Cutz on bastard rec.
[audio:http://www.punchline-assassins.de/Basstard-Stuff/Basstard_Cutz_Vol.1.mp3]
Downloadink

Comments about the propositions are open and welcome. Say something!

Stylewalker

Music, Lifestyle, Science

Category Archives: Publicity / Marketing