I always liked the edgy and provocative advertising ideas of Diesel (The current slogan e.g. is “Ready for global warming” -sic ).
This one’s not bad either, here’s the story: Two girls who want to be supermodels hijacked the diesel page, kidnapped a Diesel sales guy, stole the underwear collection and are now blackmailing Diesel to make them the two protagonist models of their next campaign. They also want to be Diesel renamed to “Heidies”..
Now, they communicate with their fans via the site, e.g. let them vote what should happen with the kidnapped guy. Despite the fact that he gets his legs waxed, his situation is not too uncomfortable really..