One week ago a video turned up in my Facebook timeline which had been shared by more than 20 of my Facebook friends. Quite impressive, especially since it was posted by the metal workers union IG Metall. It is meant … Read more →
Short intro: The blogger Turner Barr accuses the global HRM firm Adecco of having used his idea, name and even personality for a campaign.
In my first post about the fight over “Around the world in 80 jobs” I mentioned I had both asked Turner Barr and Adecco for further clarifications. I had asked Turner since when he had been in contact with Adecco, what he wanted to achieve, what they had offered and what he considers being a good outcome of the story. After their first reply I had asked Adecco (again) how and in which kind of process they had developed the idea and also questioned the “corporate social responsibility” character of the campaign which looks more like a brand idea to me. Read more →
This is a story of either a bold theft of creativity or a big big coincidence. It is a story of a blogger and a multi million dollar company, a story of an idea and its name, a dream and a campaign. Read the full thing.
If you work in communication you know this situation. “Focus groups” are people picked by an advertising or market research agency who represent customers. They are put in a room to share ideas about a product, a design or a campaign. They are meant to find out “insights” and feedback to test the marketability, but in fact, most of the time they are like shown in the video after the click. Read more →
Last week I attended the Next conference, here is a personal summary and some reflections. First and overall I really liked next11, it had a good atmosphere and creative feel, interesting audience and I sticky ideas to share. Of course, … Read more →
Last weekend I went to the German ADC festival in Frankfurt. The Art Directors club (ADC) awards good ideas and designs from the communications world, from tv ads to magazine design, there is a conference and of course many parties. … Read more →
brut, das Koproduktionshaus Wien, sucht eine/n Leitende MitarbeiterIn im Bereich Kommunikation, Schwerpunkt Pressearbeit, Vollzeit Via einer Mailingliste hat mich dieses Angebot erreicht, dass ich hier gerne posten wollte, da ich glaube, dass meine Blogleser genau das richtige Publikum für diese … Read more →
Purpular ist eine ganze Menge: Kreativnetzwerk, Ausschreibungsplattform, Agentur, Marktplatz. Fast könnte man etwas Sorge bekommen dass die Mannheimer etwas zu viel wollen, aber die Liebe zu ihrem Produkt und ihrer Idee macht das wieder wettLinda Dröge hat die Seite im … Read more →
Berlin has a fashion week, a social media week, a week full of movies (Berlinale), but despite the vibrant scene, no established big music event. Now, for the first time, Berlin will host the Berlin music week which is bunch … Read more →
An interactive trailer which pulls your friends information from Facebook and integrates it in the movie. Technically, it’s not a problem to put individual text and video into a flash movie. Alone, the right idea and the concept is a … Read more →
