Augmented Reality concert on a snack bag

Doritos teamed up with several agencies (e.g. Mekanism and Proto) and Blink182 to present a concert on a snacks bag. In fall 2009, on you could hold a marker printed on a Doritos bag into the webcam connected to a flash app that would recognize that code and put a concert video by Blink182 filmed in a green screen room into the virtual space. You could than turn the bag and thus control the perspective of the video. Great brand transfer and well done technology of “musicians in your palm”.

Here is an example, find the making of video from a more detailed Wired article further down.

A 3D business card

Ok, now here we are with augmented reality, it is starting. We have the tools like webcams and Actionscript and in flow the impressive examples.

AR Business Card from James Alliban on Vimeo.

You can try it too! Print this and go here and be amazed!

It’s done by James Aliban, an artist-developer-scientist who likes to experiment and build stuff with all sorts of hardware and flash. Here is how to build a multitouch screen very easily on your own. And he has many more examples.

(via Michael)

Update: Thanks to Konrad here is another augmented reality example by GE