The truth about focus groups

Bildschirmfoto 2013-01-24 um 18.43.04

If you work in communication you know this situation. “Focus groups” are people picked by an advertising or market research agency who represent customers. They are put in a room to share ideas about a product, a design or a campaign. They are meant to find out “insights” and feedback to test the marketability, but in fact, most of the time they are like shown in the video: dull, frustrating, uninspired and uninspiring for everybody. Truth is: If you want to know what’s really going on in the mind of the people you cannot ask them. You need to find other ways to figure that out.

A very simple and funny idea to promote a book, “Truth in advertising”. (via)

Leave a Reply

Required fields are marked *.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>