Hobnox is a new platform for creative people. Sounds simple? Yes, it kind of is. Hobnox wants to find talents on the net and help them to grow. And Hobnox wants to entertain. They have fantastic shows on their three channels Sly-Fi (I blogged about their coverage of the Melt-concerts here and here), 99stories which is all about movies and Str33t which is about street culture.
It’s fascinating, once I dive into this universe of shows I at least spend half an hour watching “11 Freunde magazine” or the very classy movie mag “Oh Gosh“. To kick off their efforts Hobnox organizes a contest called “Evolution” – until the end of January people can upload their creative projects in the categories music, film and street. So far, cool stuff has been uploaded but there’s still a lot to gain. After a voting a jury (e.g. with Moneybrother or Intro editor Linus Volkmann) will pick a winner in each category who will then get a package worth of 25000€ in project funding (like studio or postproduction costs etc.). Here is a recent video of some ionteresting projetcs so far, actually, I really like Pete Blume, kind of remind of Madsen a little..
And here is a video of a secret Jahcuzi concert at a Boombx event!
So, the wild days have started, Berlin is a little extra hyped on top, a little more than normally even, because big pop business is in town. Yes, there is still a big music industry but it’s not lables so much anymore that make the big profits. It’s all in the live concerts. The bookers, the agencies, the festival organizers – these are the ones that run the business really.
So it’s all about concerts and which band is able to really give the people a good time and makes them tell their friends and come back the next time. Music is a service, more than ever.
A band who is able to rock it every time are Mike Skinner aka the Streets and his musicians. Wednesday evening, a sponsored concert brought about 1500 people to an open air venue and after a little chilly start everybody got into a great mood and danced and hugged each other to get a little warmer. Thumbs up for Mike Skinner!
Yesterday, I missed Polarkreis18 AGAIN! Damn, but these boys play and play and actually here is a little concert (again, by Sli-Fi, these people have a LOT of stuff on the net..)