Berlin has a fashion week, a social media week, a week full of movies (Berlinale), but despite the vibrant scene, no established big music event. Now, for the first time, Berlin will host the Berlin music week which is bunch of events like conference, fair, festival, lots of concerts and parties.

Of course, in its parts, it is nothing new. Alltogethernow (#a2n) as a conference saw it’s first issue last year. Popkomm as a global trade fair for the music industry has a tradition of over 20 years and is slowly getting back some of the relevance it lost while the major music labels had to fight with revenue losses. And the Berlin festival started 2005.

From a branding aspect, it is good idea to put all this under one umbrella and attract people from all sorts of music business, whether it be major or indie labels, concerts, live events or distribution. It will be a week packed with talks and meetups and of course many concerts. I am personally looking forward to being present at a panel at a2n about the myriad of possibilities of self marketing for artists and will be attending the Berlin festival, of course.

An interactive trailer which pulls your friends information from Facebook and integrates it in the movie.

Technically, it’s not a problem to put individual text and video into a flash movie. Alone, the right idea and the concept is a challenge that Lost in Val Sinestra solves in a very smart way. By connecting your Facebook account to the Val Sinestra Trailer Editor a random selection from your friends list is made, you can chose a “Thrill factor” and your movie is being generated. Your own name will be used for the director’s title, your friend’s names and pictures will be integrated into the plot, on guest lists, on papers, fotographs or in the tv news. Alone, the sharing is not thought through really. In the end, I would expect a suggestion to share your own movie in your news stream and at the wall of all the people that take part in the movie. Technically, that would have been possible.

Try it out at http://www1.lost-in-val-sinestra.com/

Update: Obviously, this is not a movie Trailer but a campaign for Swisscom, as Techcrunch reports.

Brian O’Connor ist einer der Köpfe hinter dem iPad Magazin “The Iconist”, das der Axel Springer Verlag relativ aufwendig und exklusiv für das Gerät entwickelt hat. Im Gespräch erzählt er von der neuen Herangehensweise an ein Magazin auf dem iPad, Beispiele für Geschichten und gibt einen Ausblick auf die nächste Ausgabe.

MIt P3000 arbeite ich an einem “Blogger Reachout” um den Iconist in die deutsche Blogosphäre zu bringen. Am Dienstag abend hatten die Iconistmacher zu einer kleinen Runde ins Hotel de Rome geladen, zu dem wir unter anderem auch Julia (LesMads), Clemens (Ignant), Silke (Netzpiloten), Theresa (Flanellaparell) und Sachar (Massenpublikum) begrüßen konnten. Man konnte das Magazin ausprobieren, mit der Redaktion plaudern, Champagner trinken und sich lifestylig fühlen. Auf den Punkt brachte Inga Griese, Chefredakteurin des Iconist, in ihrer Begrüßungsrede den Lifestylejournalismus als “nicht zwingend nötig, aber wahnsinnig schön.”

Wie bereits erwähnt , mische ich bei der Beck’s Gold Urban Experiences mit. Heute abend veranstalten wir wieder ein eigenes Event, und zwar die Präsentation des ersten Beck’s Gold Design-T-Shirts im Firmament Store. Der Künstler und Designer Dave Little wird vor Ort sein und signieren, außerdem gibt’s frisches Beck’s Gold und die ersten zehn Besucher bekommen eines der auf 500 Pieces limitierten Kollektion for free. Start ist um 19.30 im Firmament Store, Schröderstr. 8 in Berlin-Mitte. Kommt auf ein Bierchen vorbei!

In this video, Tom Littlewood takes us on a journey to places where the Cold War past of Berlin is still visible. So they go to Teufelsberg, an artificial hill where the NSA built a listening station in the 60ies to spy on the communist part of Berlin, consisting of strange big white balls on top of the hill. They takl with a former army commander and visit the bunker at airport Tempelhof where thousands of meters of war film burnt right after world war II. Great piece of work, entertaining and educating, I like.

A very nice branding combination as well: VBS teamed up with Palladium boots to produce this documentary. Taking the history of these french military boot brand into account, documentaries from interesting and forgotten places seem to represent Palladium pretty well.

Hier stellen Wired Redakteure und Designer voller Enthusiasmus die Möglichkeiten vor, die Magazinmacher mit Geräten wie dem iPad bekommen werden. Die Texte werden mit Videos und Schnittstellen zu Social Networks angereichtert, Werbung wird zu Produktvorstellungen als 3D Modell. Man darf gespannt sein, wie andere Zeitungen und Zeitschriften damit umgehen werden, vor allem solche, die nach wie vor Redakteure mit einer ganz klaren Printdenke beschäftigen und die ist, auch und sogar bei jungen Journalisten nach wie vor äußerst ausgeprägt. Vor allem die Sprache der Wired-Macher zeigt ihre Einstellung zu ihrer Arbeit: “Storytelling, Communicating ideas and creations” ist der Kern der Arbeit laut Scott Dadich, Creative Director bei Wired. Ein Ansatz, den ich mir von viel mehr Journalismusmachern wünschen, trotz oder gerade wegen des andauernden Medienwandels, der ihre Branche so durcheinander schüttelt.

Doritos teamed up with several agencies (e.g. Mekanism and Proto) and Blink182 to present a concert on a snacks bag. In fall 2009, on www.doritoslatenight.com you could hold a marker printed on a Doritos bag into the webcam connected to a flash app that would recognize that code and put a concert video by Blink182 filmed in a green screen room into the virtual space. You could than turn the bag and thus control the perspective of the video. Great brand transfer and well done technology of “musicians in your palm”.

Here is an example, find the making of video from a more detailed Wired article further down.

“Streit! Konstruktive Kontroverse” (Beef – constructive controversy) is Social Media Week Berlin’s motto 2010, in this post we explain why we think it is a good subject and how we see the state of digital Streit today.

Social Media has become a buzzword, so prominent, many people are already sick of it. Social Media needs to be in every marketing campaign, Social Media is finally the utopia “the internet” (in the 90ies) and “Web 2.0” (in the 00 years) both couldn’t fulfill, Social Media can be done by everyone and everyone must do it unlesss he or she will fall into endless oblivion. Plus Obama used it. Obama!

We don’t think that that is all wrong nor are we sick of using all these handy tools to connect and interact, nor are we sick talking about it. But we want to take another stand, another perspective. That’s why we came up with the subject “Streit!”. Streit means conflict, controversy, beef! And we like it! Here is why.

Read on at SMWB blog

Trabayo ist mein nicht mehr ganz so neues Internetbaby, das ich hier schon mal erwähnt habe. Es geht darum, zu sagen was man kann, das andere brauchen könnten: Cocktails mixen, Babys sitten, Websiten fixen, Rasen mähen usw.

Im ersten Schritt haben wir ein sehr einfaches System entwickelt, mit dem Beschreibungen und Headlines innerhalb von Kategorien erstellt werden können. Fehlt eine Kategorie, kann man den “Fehlt was”-Button benutzen. Interessiert man sich für einen der Services kann man mit dem Anbieter Kontakt aufnehmen. Die Trennung von Service und Person ermöglicht eine sehr einfache und dennoch granulare Privatsphäreneinstellung, sodass genau angegeben werden kann, wer man ist, wo die Dienstleistung angeboten wird und wer das sehen darf.

Wir sind noch am Anfang und können auch nicht so schnell entwickeln wie ein voll finanziertes Startup, denn zur Zeit bezahlen wir alles selbst und arbeiten neben unseren eigentlichen Jobs daran. Unsere Vision ist aber ein System aufzubauen, das es sehr leicht und angenehm macht, den eigenen Service darzustellen, konkrete Services für andere Vorzuschlagen oder Dienstleistungen zu beschreiben, die andere brauchen könnten und die es daher geben sollte.

Dazu gibt es regelmäßige Updates auf unserem Trabayo-Blog, z.B. wer außer mir noch hinter Trabayo steht, wie wir damit irgendwann auch mal Geld verdienen wollen und dass wir nächsten Samstag, am 21.11., eine Party im Dave Lombardo feiern. Ich würde mich freuen, wenn ihr vorbeikommt, RSVP zur Trabayo Party geht hier.

Trabayo auf Facebook
Trabayo auf Twitter

Update: Thx to for adding me to their catalogue. May your visitors be mine!

Starting from tonight, “Beck’s Gold Urban Experiences” will be exploring urban ways of customizing reality today. It is sponsored by Beck’s Gold and supposed to reach out to artists and creative people for producing ideas and lots of beautiful content to put the spotlight on interesting approaches and enrich an entertaining discussion within this field.

The campaign will be lasting at least during 2010 and consists of several events and online documentation and interaction. First, there will be three so-called “workspaces” in Berlin, Hamburg and Munich, starting tonight in Berlin. Artists are invited to shape their vision of customizing reality and to present them to an audience which hopefully interacts with the created pieces. The artists, like e.g. Kim Köster, Klub7, Tracknfield or Balestra Berlin create a room filled with pieces which exist, shine or interact with the people. All of the artists have a background of creating art in a modern, reflecting and urban way in a sense of technology and interaction. Tonight, there will be a breadbaking experiment, lifesound recordings and lots of visual approaches to shaping urban environments. Check out some impressions from the preparations:

My role in the campaign is and was to find ways for interaction, preparation and documentation online, including a community for artists, social media profiles like Flickr, YouTube and the Urban Blog urban.becks.de. Together with Silk relations, Coma and the Beck’s team we put together lots of ideas which will become reality in the next 14 months. Follow @becksurban on Twitter to get updates and get the Urban Blog RSS. The blog is curated by Nilzenburger and will feature a ton of writers who will put together their vision of urban reality today.

MyLifestyleblog has a good overview in German about Beck’s Urban Experiences too.

Nobody really likes their telco provider. Everybody can tell a story of a contract which could not be cancelled, about intransparent tariffs, crazy roaming prices (send one mail, pay 5 EUR) and unsatisfying service hotlines. So telecommunication is not a sexy product and what is the telco’s approach to that problem? Change their products? No, it’s massive investment in marketing. Which is why e.g. Peter tells us why telcos are doomed.

Now, Vodafone Germany puts 200 mio. 50-90 mio (!) EUR in a big marketing campaign. And makes it even worse by especially targetting a group of people who feel the need to be online a lot, call them “generation upload” and starting all sorts of social media channels (Facebook, MySpace, Twitter and so on). While the term itself might be questionable, the targetting itself is quite smart in my opinion: it is an interesting, important and targettable group. What is missing here in the branding strategy is the consumer insight!

These people who use telecommunication more than others know exactly about the lack of good contracts, good service and fair treatment by their telco provider. They are the ones who are able to tell all the stories I started this blogpost with. Targetting them with advertising without changing the behaviour is exactly the way of one-way marketing and placebo dialogue that should be over since the days of the Cluetrain manifesto.

Vodafone picked the advertising company Scholz & Friends especially for their ideas on social media. But Scholz is an advertising company. They are not business consultants. And social media won’t change that. They talk to marketing directors about ads, not about products. They might talk about products over coffee, but they will never change a company’s behaviour. Claiming to do so, claiming to listen, claiming to put the customer first and then not living up to the expectations is worse than not even rise all sorts of expectations at all.

Of course this is not my sole opinion. The German blogosphere is filled with harsh, taunting, zynical and serious critique. No one of the targeted “generation upload” is impressed by the campaign which was presented this week in a press conference streamed live to the web. Johannes writes in a very short and precise post how a real change could have looked like.

Unlike many commenters I am not talking about sell-out of the blogosphere because some bloggers and prominent twitter users are testimonials of the campaign. That’s not the core of the problem. On the contrary: I hope, they get paid a LOT for being in that campaign. Sascha Lobo, one of the main faces should receive around 100K EUR in my estimation, everything less would be dissapointing.

Moreover, the clip itself is crap! It’s an ad which we have seen in around 100 variations for 100 products in the last 20 years: young, happy, enganged, curious, active people doing young, engaged, active stuff. Wohoo! And the David Bowie interpretation is hideous and hurts! Just to remind you that Vodafone can do better, here is the “Bohemian like you” spot again.

Update:Nevertheless, it’s a very visible campaign and all the buzz that has been created is obviously free brand space. Plus: If you work in internet marketing and like to create social media tools for companies yourself, this is a brilliant example to point to. May it be for the use of social media channels in general or the overall message I hope I made clear in this post: Social media can be about listening and in the end changing behaviour. I am curious how this works out for Vodafone.

Mittwoch wurde ich eingeladen, um einem Werbedreh zu einem neuen Rasierprodukt beizuwohnen. Hier in Berlin, Til Schweiger solle kommen, außerdem ein Stuntman und viel Action, hinter die Kulissen schauen und so. Um nun nicht einfach naiv und gratis für ein Produkt zu werben, ergriff ich die Chance, Nina Knecht, Marketingverantwortliche von Procter & Gamble zu Social Media zu befragen. Das ist zwar auch irgendwie Werbung, aber immerhin informativ.

Einige interessante Details über die Organisation und ihren Einsatz von Social Media und Online Tools erfuhr ich leider erst hinterher: So ist z.B. das beworbene Produkt eine Kooperation zwischen Gillette und Braun und u.a. durch die Innovationsoffensive von P&G, die auch von einem inzwischen recht bekannten Innovationsportal begleitet wird, entstanden (man vergleiche die Story mit den bedruckbaren Chips). Unterhaltsam waren auch Details aus der Rasier-Forschung: Jeder Mann denkt doch, alle rasierten sich gleich, aber weit gefehlt: Die Forschung registriert verschiedenste Druckstärken, Geschwindigkeiten, Frequenzen und sonstige Spektren von Verhaltensweisen.

Hier also das Interview, vielen Dank auch an Jens fürs Filmen!

Tatsächlich war es ein sehr netter Vormittag in der Sonne in einem schönen Innenhof in Kreuzberg, mit vielen Leuten (u.a. von Pleon und Zooom) die alle ihr bestes für den Spot gaben oder einfach nur zuschauten, so wie ich, Marcel von Amy Pink und Sandra von Gossipgirlz. Til Schweiger habe ich dann nicht mehr getroffen, ich hab ihm aber eine SMS geschickt um mich zu entschuldigen.

Fram Bangkok to Ranong, to Ko Chang, to Kao Lak, to Krabi, to Surat Thani, to Ko Samui, to Bangkok.
I felt like a boy in Disney Land, with too little time to try it all out; the snorkeling, the Kyte surfing, the trekking, all the great food, the North, more islands, meet more people, suck it all ever more.. Only three weeks to be inspired, to meet people, to become fascinated by the Thai energy of doing, family, public life, smiling, enjoying.

Greenhouse.sproutbuilder.com is an absolute blast. It’s a flash based widget builder which works entirely in your browser window and has a lot of editing features. Build sites with text, video, pictures, slideshows, maps, charts or insert RSS. Define size, fonts, colors, background, effects. Here are the most recent updates from the PANORAMA3000 blog in a widget, it took me 20 minutes to make it nice.

Tomorrow I’ll be talking about virtual worlds and social reasons for escaping into them at the Virtual worlds camp. The camp will take place at Frogster IP, in Hardenbergstraße 9a, Berlin, from 11.00h to 16:00h. I’m talking at 14:15, you can watch the whole conference on Hobnox.

Beside me, there will be other experts, like Computec Media AG CEO Johannes Sevket Gözalan, Sunny Park from Frogster Korea or Mirko Caspar from Metaversum, talking about virtual worlds, gaming in general, promotion and business models within that area.

There will be a party at night, too, where I’ll be djing at a secret place you will have to find out by asking the sausage seller at Choriner Str, corner to Schönhauser Alle. You can register for the event at amiando.

This weekend in Berlin will see art, music, politics and overall a mashup of all: Friday night will see Substance, the biggest Dubstep party on the European continent so far, at Berghain, there is the big art festival Videoakt on friday and saturday where Stylewalker’s going to spin, and on sunday people living in Friedrichshain-Kreuzberg have the chance to cast their votes for or against the urban development project Mediaspree.
Continue >>

Es steht ein Haus in Neuruppin und es sieht ziemlich düster aus. Dreckiges Linoleum, Hängelampe und den elektrischen Bratenschneider auf dem Tisch. Drin sitzen K.I.Z und rappen über Mordfantasien. Man kann das Haus mit Mouseclicks durchlaufen und Schrecklichkeiten entdecken.

Produziert wurde dieses interaktive Musikvideo von der Webproduktionsschmiede Kubikfoto, die noch einige andere tolle Projekte im Netz haben, die sich mit klickbaren Foto- Videowelten beschäftigen – oft mit einem schön morbiden Touch.

KIZ - ein Haus in Neuruppin

There’s less than a month to wait for Melt! festival taking off again. I’m looking forward to working there again, you can read about my experiences at this beautiful and excessive festival in several articles on stylewalker.net!

I don’t know which artists I am going to take care of this time, I’ll post it as soon as I know. But everything about the line up, maps, tickets, pics and videos you can find in the Melt! (blog me) SITE below. Repost it at your blog (just click “blog me”), Myspace or Facebook and take the chance to win tickets!

The Melt! (blog me) SITE is a product by PANORAMA3000 for Melt!

Totgesagte leben länger, und was kratzt es überhaupt die Eiche. Nur weil ein paar Internetheinis nur noch sporadisch zappen, aber natürlich trotzdem die EM-Spiele schauen und natürlich trotzdem wissen, was GNTM bedeutet, ist das TV noch lange nicht tot. Wir reden hier über eine Industrie, die Milliarden umsetzt, die wird sich nicht einfach wegmarginalisieren lassen. Fragen wir lieber, was aus dem Fernsehen wird. Oder fragen wir noch lieber, was das Wort “Fernsehen” in ein paar Jahren bedeuten wird.

Weiter geht mein Artikel als Gastbeitrag bei den Blogpiloten

Die Next08 liegt nun etwas mehr als eine Woche zurück und über die Konferenz ist viel geschrieben und gemeint worden: “Gute Organisation”, “zu viel Business, zu wenig Vision”, “gutes Essen”, “schwaches Wlan”, “zu laut”, “beeindruckende Ansammlung von Brancheninsidern”, “Schlipsträger, die keinen Schlips tragen”, etc.

Einge Fragen bleiben aber immer offen und die Macher stricken, nach einer wohlverdienten Pause, sicher schon an Konzepten für das kommende Jahr. Eine Frage jedoch, die meines Wissens verblüffenderweise selten öffentlich gestellt wurde, ist die nach einem Live-Stream aus den Panels oder von der Konferenz allgemein. Denn eine Veranstaltung, die sich “Get Realtime” auf die Fahnen schreibt, muss sich diese Frage sicherlich gefallen lassen. Continue >>

Wow, I was mad for that game, I even dreamt about the snakes! It was also the first program where I took a look at the code (in MS Basic)

Volkswagen NL has relaunched Snake as a flash game. You move the car with the arrows, for every balloon collected you get a fan more and the snake grows. There’s also happing with the price and you have some apparently funny comments. Sometimes a band appears or some bboys turn up to dance. Very nicely done indeed.

Universal, Yahoo and PANORAMA3000 proudly present Germany’s first BlogMeSite for Jack Johnson. [Disclaimer: I work for P3000 now and we are not really certain about the name, the original developer David from France obviously likes “(blog me) SITE” more, but I am not so sure if that’s a good idea. “BlogMeSite” would be much better in terms of search engine findability, and the domain obviously is blogmesite.com as well. What do you think? “BlogMeSite” oder “(blog me) SITE”?]

Anyway, the thing, whatever you want to call it, is a blast. You can put in whatever you want and you can put it wherever you want. It’s a microsite widget which consists of a bunch of flash content with audio, video, news (via RSS even), dates and newsletter box. The cool thing is the blogme-Code: Copy the code to your blog or whatever social network profile, there’s even a Facebook application for it. And it get’s even easier: MySpace users e.g. just type in their login data and can post it to any section of their profile with a simple click. BlogMeSites are going to be huge, I am sure, because thery are the überwidgets. But what am I telling you: Just try it out—ac70bb677b079301129c13c548c8906f—><—7644760e78d71b756da77b088ce8b6ed—>

Berlin is full of so called “Brandmauern”, walls that have no windows because originally they had another house close to them. The war bombed them away, or the communists or Adenauer did, who knows. Fact is, it’s not going to change fast (of course in expensive neighborhoods, new houses are built) but in other sites, people will have to live with their ugly and overall badly isolated brandmauer (I believe in english it’s fire division wall).

So here’s the idea: Why not paint them with special materials or even grow plants on them to make everything cosier and prettier and less expensive? Brandmauer.de are a bunch of architects and artists that want to make Berlin a little less grey (and of course, run a fun business). Check it out on Brandmauer.de, especially if you want to have yours painted—2dda451b8a9393e5bc9a28811bb03970—>

Picture from Smaboo-Blog“Wir bieten über einen Onlinemarktplatz Privatpersonen die Möglichkeit, sich und ihr privates Umfeld zu vermarkten”, says Adrian from Smaboo who try to bring advertising to your private parts. First campaign is for a telco who bought the back of your laptop. Students could apply to make a little money by putting a printed foil on their laptops. I think that’s a really smart idea. Pick your opinion leader personally!

Example picture taken from the Brandnew-blog

The “before – after” effect is not only curious and interesting for plastic surgery but also for corporate design. Questions and answers about what has changed, why and how, give not only experts a good background but also provide the enthusiastic design amateur with useful insights about the use of colors and forms and what effect they might have on the public image of an organization.

Brandnew is a new and well done blog about just this subject by UnderConsideration, a network of web savvy designers, founded by the Mexicans Bryony Gomez-Palacio and Armin Vit who reside in Brooklyn, NYC now and with many contributors from the US and Canada.

Plus, they have these cute little chicks as their logo and heraldic animal..

[via ich.mir.mich]

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