“Make a little birdhouse in your Keats” will show people how to make bird houses from trash and then place them in public spaces – trees, lamp-posts, street signs and buildings. This process will educate people about waste, and engage them directly in improving directly their urban environment. The birdhouses themselves will create a provocation, bring birdsong to the streets and make the keat’s just that little bit nicer for everyone in it. The project would manifest in workshops – street actions and documented online with a how to replicate in your own keats.

Awesome! We look forward to seeing this in action.

And I really did have some good conversations, everybody was really interested but somehow I had the feeling that there still are a lot of cultural differences between the advertising and the social media world. I’ll explain that in another post. What I actually did not expect so much was to be inspired, I don’t know why, but that actually happened to my joy and surprise. The exhibition was full of nice small and big design and advertising stuff: photos from magazines, print poster campaigns, even some good online stuff and I it was cool to stroll around and let the eye get caught by the vast variety. You can take a look at all the winners here and watch some picture after the break.

Next event I will be attending: Next 2011 I am particularly interested in Peter’s Social track and Nico’s branding day, to bad it’s simultaneous, so I’ll be hopping back and forth supposedly.

The first screen is the standard screen while a match is running. Before you have to logon, connect your social media accounts if you like and chose a match. If you think a goal is near you can push the bar at the bottom and gain lots of points if they really score within 30 seconds. The image to the right shows one of several questions that pop up during the game.

Corners and free kicks give you an extra chance to score (no screen unfortunately): Players decide whether it will be a goal, cleared, missed or caught by the keeper. At the end of the match of course you can share the result with your social media friends.

The impressive thing about the app is the real time factor. Not only must there be somebody to push in the live events like corners or goals but the technology must also be able to push these events to the players and collect inputs correctly, e.g. know if the player really selected a goal before it happened. The app was built by AKQA, the impact is evaluated by Blauw Research. Well done!

Starplayer App at iTunes

Try it out at http://www1.lost-in-val-sinestra.com/

Update: Obviously, this is not a movie Trailer but a campaign for Swisscom, as Techcrunch reports.

Mein Vortrag trägt den Titel “Chaos vs Totgeplant: Von der Organisation der Innovation”. Ich möchte Formen vorzustellen wie Organisationen Innovation “organisieren” wollen und das natürlich mit Fokus auf Online-Tools. Wie schaffen es einige Organisationen immer wieder auf neue Ideen zu kommen und andere scheitern auch mit millionenschweren Programmen? Ist das eine Frage der Kultur oder der Organisationsregeln? Und ab wann macht sich eine Organisation eine persönliche Idee als Innovation zu eigen?

Ein sehr spannendes Thema, über das ich zum einen theoretisch sprechen möchte, um bestimmte Formen und Studien vorzustellen. Und praktisch, anhand von einigen Beispielen wie natürlich My Starbucks Idea, P&G Connect & Develop (zur Marke Braun, die ja ebenfalls zu P&G gehört, durfte ich schon einmal ein interessantes Interviews zu Social Media und Innovation bei Braun führen), Tchibo Ideas, Jovoto Ufa Lab und aus eigener Erfahrung arvato Innovation.

Schon an diesen Beispielen erkennt man große Unterschiede in der Herangehensweise, die einen binden Kunden ein, die anderen ein Netzwerk aus Zulieferern, bei anderen wiederum ist es nur intern, die Form der Beschreibung und der Bewertung einer Innovation unterscheidet sich zum Teil erheblich und die auch der Grad der Formalität.

Wer kennt weitere Innovationsplattformen von Organisationen, die hier noch nicht enthalten sind? Bitte ergänzt weitere Links in den Kommentaren, der Fame der re:publica wird euch sicher sein und mein Dank natürlich ebenso!

A very nice branding combination as well: VBS teamed up with Palladium boots to produce this documentary. Taking the history of these french military boot brand into account, documentaries from interesting and forgotten places seem to represent Palladium pretty well.

Here is an example, find the making of video from a more detailed Wired article further down.

“Streit! Konstruktive Kontroverse” (Beef – constructive controversy) is Social Media Week Berlin’s motto 2010, in this post we explain why we think it is a good subject and how we see the state of digital Streit today.

Social Media has become a buzzword, so prominent, many people are already sick of it. Social Media needs to be in every marketing campaign, Social Media is finally the utopia “the internet” (in the 90ies) and “Web 2.0″ (in the 00 years) both couldn’t fulfill, Social Media can be done by everyone and everyone must do it unlesss he or she will fall into endless oblivion. Plus Obama used it. Obama!

We don’t think that that is all wrong nor are we sick of using all these handy tools to connect and interact, nor are we sick talking about it. But we want to take another stand, another perspective. That’s why we came up with the subject “Streit!”. Streit means conflict, controversy, beef! And we like it! Here is why.

Read on at SMWB blog

Wir dabei, die eine oder andere eigene Veranstaltung zu organisieren, so soll es eine Soundcloudparty geben, eine Enterprise 2.0 Veranstaltung, etwas über Social Entrepreneurship, und ein Future of Web Strategy Meetup. Außerdem werden wir versuchen, viele Events, die ohnehin statt finden, unter das Dach der Social Media Week zu holen. Ich selbst möchte eine Veranstaltung zum Thema “Streit” organisieren, denn ich finde, das kommt bei all den Harmonieträumen und positiven Zukunftsvisionen immer etwas zu kurz, dass sich auch mal jemand streitet, vor allem im Internet. Was im zweiten Schritt ja auch wieder positiv sein kann. Quod erat demonstrandum.

Also, save the date, in der ersten Februarwoche, lest das Blog und den Twitter und wenn ihr selbst was machen wollt, sagt Bescheid! Nächstes Treffen ist Donnerstag, 19:30 im Gorki Park, wer was machen will, kommt vorbei!

The campaign will be lasting at least during 2010 and consists of several events and online documentation and interaction. First, there will be three so-called “workspaces” in Berlin, Hamburg and Munich, starting tonight in Berlin. Artists are invited to shape their vision of customizing reality and to present them to an audience which hopefully interacts with the created pieces. The artists, like e.g. Kim Köster, Klub7, Tracknfield or Balestra Berlin create a room filled with pieces which exist, shine or interact with the people. All of the artists have a background of creating art in a modern, reflecting and urban way in a sense of technology and interaction. Tonight, there will be a breadbaking experiment, lifesound recordings and lots of visual approaches to shaping urban environments. Check out some impressions from the preparations:

My role in the campaign is and was to find ways for interaction, preparation and documentation online, including a community for artists, social media profiles like Flickr, YouTube and the Urban Blog urban.becks.de. Together with Silk relations, Coma and the Beck’s team we put together lots of ideas which will become reality in the next 14 months. Follow @becksurban on Twitter to get updates and get the Urban Blog RSS. The blog is curated by Nilzenburger and will feature a ton of writers who will put together their vision of urban reality today.

MyLifestyleblog has a good overview in German about Beck’s Urban Experiences too.

Zeig Stimme
Dieser personalisierbare Film erzählt die Geschichte einer riesigen Werbekampagne, in der sich eine einzelne Person an eine andere Person richtet um sie zum wählen aufzufordern. Hier haben wir von P3000 zusammen mit Micromovie gearbeitet: Konzept und Rekrutierung für die Demonstrationsszene kamen von uns.
www.zeigstimme.de

1Live Wahl09
Professionell gemacht wartet dieser Film mit einer Reihe Journalisten-Promis auf: Plasberg, Schönenborn und Co. berichten über eine neue Partei und einen bis dato völlig unbekannten Kandidaten, der in den Umfragen überraschend vorne liegt. Dieser Kandidat kann man selbst sein.
Die Botschaft ist: Je weniger Menschen zur Wahl gehen, umso größer ist das Potential für obskure Parteien, viel Einfluss zu gelangen.
1Live Wahl09

Deine Stimme hat die Wahl entschieden
Diese Kampagne will Schwarz-Gelb verhindern und ist am nächsten dran am CNNBC-Original: MC Winkel stellt als fiktiver Nachrichtensprecher den/die Nicht-Wähler/in vor, die durch das Nicht-Wählen Schwarz-Gelb zur Macht verholfen hat.
Deine Stimme hat die Wahl entschieden

crossposted from P3000 Blog

Und so wars:

Now, Vodafone Germany puts 200 mio. 50-90 mio (!) EUR in a big marketing campaign. And makes it even worse by especially targetting a group of people who feel the need to be online a lot, call them “generation upload” and starting all sorts of social media channels (Facebook, MySpace, Twitter and so on). While the term itself might be questionable, the targetting itself is quite smart in my opinion: it is an interesting, important and targettable group. What is missing here in the branding strategy is the consumer insight!

These people who use telecommunication more than others know exactly about the lack of good contracts, good service and fair treatment by their telco provider. They are the ones who are able to tell all the stories I started this blogpost with. Targetting them with advertising without changing the behaviour is exactly the way of one-way marketing and placebo dialogue that should be over since the days of the Cluetrain manifesto.

Vodafone picked the advertising company Scholz & Friends especially for their ideas on social media. But Scholz is an advertising company. They are not business consultants. And social media won’t change that. They talk to marketing directors about ads, not about products. They might talk about products over coffee, but they will never change a company’s behaviour. Claiming to do so, claiming to listen, claiming to put the customer first and then not living up to the expectations is worse than not even rise all sorts of expectations at all.

Of course this is not my sole opinion. The German blogosphere is filled with harsh, taunting, zynical and serious critique. No one of the targeted “generation upload” is impressed by the campaign which was presented this week in a press conference streamed live to the web. Johannes writes in a very short and precise post how a real change could have looked like.

Unlike many commenters I am not talking about sell-out of the blogosphere because some bloggers and prominent twitter users are testimonials of the campaign. That’s not the core of the problem. On the contrary: I hope, they get paid a LOT for being in that campaign. Sascha Lobo, one of the main faces should receive around 100K EUR in my estimation, everything less would be dissapointing.

Moreover, the clip itself is crap! It’s an ad which we have seen in around 100 variations for 100 products in the last 20 years: young, happy, enganged, curious, active people doing young, engaged, active stuff. Wohoo! And the David Bowie interpretation is hideous and hurts! Just to remind you that Vodafone can do better, here is the “Bohemian like you” spot again.

Update:Nevertheless, it’s a very visible campaign and all the buzz that has been created is obviously free brand space. Plus: If you work in internet marketing and like to create social media tools for companies yourself, this is a brilliant example to point to. May it be for the use of social media channels in general or the overall message I hope I made clear in this post: Social media can be about listening and in the end changing behaviour. I am curious how this works out for Vodafone.

LehtMoeJoe’s Beat it remix – in your face!

Bird Petersons Thriller remix – also very funky face

The Hood Internet / Ratatat Remix to Billie Jean – some kind of Roulé feely music sounds better with you’ish floor smoother

And finally a nice mash of “I want you back” with Lil’ Wayne (find more MJ mashs at Kickin Peanuts)

Boyz Noize – Eat it remix -heavy rock disco

Thriller Disco Tech Remix
- Prins Tomas space disco style, very close to the original

Louis La Roche Thriller remix
- another very compressed, tight floor filler with some fragments and happy moments

Thank you Hype Machine, Popwreckoning, Aimt.us, Chromekids

So, you like the Berlin style, the groove, the noisy, excessive party? The wall-chique, the fabrics, the industrial meets prosecco scene? The slim jeans, the checked shirts, the sunglasses that are needed to cover worn faces from the morning sun? The guestlists, the sorry-today-only-invited parties, the secrets, the word of mouth hints to illegal places?

Yes, I know you do, that’s why you read Stylewalker. So now you can be part of such a thing, I am giving away 2 tickets for an exclusive party with some pumping music. The only thing you have to do is find out which party I am talking about!

This party is actually not so secret so it is possible to find out. And here are some hints:
1st it will take place july 2nd
2nd it is a party sponsored by a clothing brand
3rd friends of mine organize a blogger reachout so they asked me to give away tickets
4th you probably find out googeling some keywords because of 3rd
Go hunt!

First comment with the right answer wins.

Thank you third world!

Junge Helden do a great job in engaging celebreties. This weekend, june 20th, will be a party with Jürgen Vogel, Beatsteaks, Benno Fürmann, Max Herre, Mareile Höppner, Loretta Stern and Jasmin Gerat (all quite well known in Germany) serving drinks or wardrobing. Ian Pooley, Superfitness and others will be playing music, it takes place at Audiolarium, Bessermerstr 2-14, Tempelhof, Berlin

Disclaimer: I am also a member of Junge Helden

After three days of intense blogging, live blogging(!), there should be a little resumée. Must be a personal one, naturally, although I aim to grasp some of that spirit hopefully many people sensed in these days of Digital, Life, Design 09.

In the position of being confronted with so many ideas, witted people, diverse subjects, opinions, trends and conversations I felt intectually challenged almost all the time. Plus, trying to find my own “art of live blogging” I was in a constant state of concentration, in search of the essence of the panels I focused on to cover. Now I feel tired and inspired, with the “Black swan” beside my bed and “What would Google do” on my desk. And with many images still in mind that make it hard just to say “DLD was awesome!”. But it certainly was.

We had economics, design, psychology, neurobiology, architecture, technology, education, fashion, music.. DLD was so diverse and at the same time deep in concern of the arguments of the people and mostly entertaining by the performance. And this inspirationally broad deepness certainly had effects on the talks in the hallway which I personal did not have. Because I had to blog. Because I was honoured to blog!

My thanks go to the whole team, all those fast and motivated people who made this conference so smooth, so you would not notice the organization, just the flow. And especially to my blogger colleagues Nicole, Oliver and Andrea. We came up with some nice techniques to cover people’s talk with live writing which include Google Docs, hand signs, twitter search, mobile photo uploads and the help of people who plug the laptops, know about details, give comments.
So thank you all, team, speakers, participants and especially to the cute coffee machine in the team room.

Before I go and polish my posts and clean up all the typos, here are my personal Top9::

9. With the Zuckerberg appearance I found the controversial twitter conversation as interesting as what was said on stage.
8. The Varsavsky – Obermann talk
7. Simplicity (mostly)
6. Fashion
5. The paddle symphony
4. Internet politics
3. Reflection on a crisis
2. The robots!
1. Predictably Irrational

And here are fotos! We love fotos. (all Flickr pics tagged with dld09)

Over the last year (2008), I was still working as a freelance online consultant but mainly doing concepts and creating ideas for the Berlin based digital communications agency PANORAMA3000 and its clients. I started to work for P3000 in december 2007 after having finished my studies in communcation and business at FU Berlin.

Working for P3000 has been great so far, it’s a very ambitious and young team, consisting of people who like exactly what I like: music, the interwebs and being creative. I had lots of possibilities to shape ideas and concepts for clients like Universal Music, Sony Music, arvato Bertelsmann and even the Golfclub Wannsee Berlin. Some of my posts here might have been work related but since most of it treats with funky web ideas and music, I did not take the chance every time to say I was also working (for money!) with that particular project. Sorry for that.

Next year we’ll be working for young socialists within the Social Democratic Party (SPD), short: Jusos. There are elections to the European parliament and the Bundestag (German parliament who then elect the government) coming up and we will be helping Jusos to tune their websites and most of all their online supporters management, using social media platforms and tools. You probably know that I did work for SPD with ABFace2net in the past. And that stylewalker.net always featured posts dealing with politics.

Of course I will present some strategies, tools and ideas here and hope you will find it interesting to take a look at our work and sometimes behind the curtains. Personally, I like the social democratic people we are working with and often, of course not always, agree with their political ideas about a social society, education, environment and regulating financial markets on a global level.

Stylewalker says thank you with Rocca Zilla

I hope Next09 did not mind the little community campaign I pushed here, I think it was a nice idea to demonstrate a little of that internet community power in real time when it’s exactly the subject I want to talk about. Plus, Next09 got some nice promotion – some people (enthusiasts and professionals about the internet by the way) had not heard about it before. So, let’s see if I make it, I bring you presents from Hamburg for sure if I go!

And here’s one already: “Bring me the head of Zilla Rocca”, by Zilla Rocca, superb oldschooly hip hop shit, especially the second song “The first order of business” which features a Talk Talk sample I would have liked to use as well. If I was a producer. Other influences: El-P, RZA, Kanye West, Dan the Automator, David Axelrod, J Dilla, Havoc, Rick Rubin. Check the Rocca Zilla profile on Soundclick.

Download Zilla Rocca – Bring me the head of Zilla Rocca. [via Passion of the Weiss]

So, here is the plan: Propose me as a speaker! I did so myself already but I need a little more support, so I will post here what I wrote to Next09 and if you like it,

I very much ask you to go to this speaker proposal form and suggest me!

Which means that I should be spicing up the event with some funky music and community based interaction ideas I realized with the people from PANORAMA3000 over the last year that can be blueprints for brands to entertain people on the net.

Here are my ideas for a 30 minutes speech:

Title
Entertaining community campaigns for movies, music, artists and entertainment companies

Description
Germany’s Next Pussycat Dolls, Free-Your-TV, Kanye’s Love Bus, Berlin Calling – all of these where marketing campaigns that aimed to entertain users, turn fans into supporters and create attention and brand value for movies, music and entertainment companies.
PANORAMA3000 is specialized in community campaigns. We would like to present our overall approach of serious user integration and entertainment and show some illustrative examples.

Abstract
The web has become a web of creators. People blog, submit photos and videos, create music online and interact closely with each other. Community campaigns aim to interact with the creativity of web users and are successful if they bring fun for the users as well as awareness and support for the products, artists and brands.

Movies and music are products that are very well suited to user participation models and, at the same time, not at all. It is a big challenge to create web campaigns that involve users with their creations around artists and movies and on the other hand maintain a strong idea that binds everything together. Media products are in this case only an example of how brands can be entertaining in general.

There are some success factors like powerful seeding, ongoing dialogue between users and organizers, focusing on scenes and communities rather than on target groups and creating an involving build-up of tension that brings life and identification to community campaigns.

PANORAMA3000 works with social communities like MySpace, Facebook, StudiVZ, Flickr, YouTube, Vimeo, JoinR, Mikestar or Hobnox and creates own sites to combine different platforms – every campaign has a slightly different approach and thus different platforms, scenes and goals to start with.

Succesful examples are the ones mentioned above:

1. Free-your-tv: Users could submit short movies, the winning clips would then be selected by other users and a jury and published on the DVD of “Free Rainer”. (client: Kinowelt)

2. Germany’s Next Pussycat Dolls – girl groups submitted photos of themselves styled as Pussycat Dolls and invited their friends to vote. The group with most votes after 5 weeks got to meet the original Pussycat Dolls. (client: Universal Music Germany)

3. Berlin Calling: An independent movie that relies heavily on community support and is now (November 08) entering its 7th week in cinemas. Especially for international distribution the team relies on user feedback of the large groups created in social networks as in finding distribution partners, cinemas, festivals or local promotion providers. (client: Sabotage Films)

We believe that these campaigns can be blueprints for entertaining community marketing in general. Entertainment products are well suited, but so are other brands that would like to entertain and reach out to a creative audience (e.g. Alfa Romeo Mito campaign). We believe that a presentation could be inspiring and fun for all the Next09 audience!

Language – English, Level – Novice, No notes

Thomas
Praus
PANORAMA3000
Director Concept

http://www.p3000.net

plus your own contact data.

If you do so, please tell me, so I can send a big “THANKYOU” in various forms!

Opening it, I found two cans connected by a thread just like one of those tin can telephones kids connect their rooms over the street with. Also, a Noise Conspiracy cd and a nice handwritten letter, inviting me to either a Babyshambles or a Noise Conspiracy concert.

Since Babyshambles are cancelled (what a surprise..) I guess, I’ll go for Noise Conspiracy on January 19th.

Opening the cans, I found one of them filled with earplugs and other stuff which turned out to be a bluetooth headset, namely a Jawbone.

I am not only impressed by the effort of this campaign; which also got coverage on other blogs like Lumma.de or blog.telefon.de but also by the product.

It looks nice, the descriptions are comprehensive. It connected easily and fast with the iphone, I just managed the first phonecall with it and the speech quality is good and everything works well. Besides, it comes with a charging unit and several eargear in different sizes.

Good product, good idea.

Create a job and service profile, connect with others, make offers and earn money.

Social Communities have grown rapidly over the last years, offering people the chance to publish personal information and connect with each other. The biggest social community today is Facebook with more than 120 million members. Due to the myriad possibilities to use Facebook, there many ways to support teaching and learning.

Facebook started in 2004 at Harvard University and was aimed at connecting students. Now, almost every American student and many Europeans have profiles on Facebook. They use it to share information, such as links, photos and videos, to arrange real life events and to communicate in groups.

From: http://www.apple.com/au/education/digitalkids/disconnect/landscape.htmlFace

The use of Facebook also shows the current cultural differences between teachers who slowly have to adapt to new technologies and students who grew up with digital communication. The differences in media use and learning behaviour between so called “digital native learners” and “digital immigrant teachers” are shown below. Understanding how to use Facebook opens up a way to stepping closer to actual student behaviour and to create a more appropriate way of teaching.

Read on at the UOC Fórum Innovació.

Facebook for Services, students create job and service profiles

Das Foto mit den meisten Kommentaren gewinnt – ein Trip im Bus inkl 5 weitere Freunde zum Konzert nach Oberhausen.

Spread the love!

Note: Sadly enough, the information what the Ausbildungsbonus really is, is rather hidden within the page: It is a one-time payment of 4000 to 6000 EUR (depending on the wage) which is paid to companies 50% when the training starts and 50% when the apprentice applies for the final exam.

Beside me, there will be other experts, like Computec Media AG CEO Johannes Sevket Gözalan, Sunny Park from Frogster Korea or Mirko Caspar from Metaversum, talking about virtual worlds, gaming in general, promotion and business models within that area.

There will be a party at night, too, where I’ll be djing at a secret place you will have to find out by asking the sausage seller at Choriner Str, corner to Schönhauser Alle. You can register for the event at amiando.

Die Loops rumpeln und funken vor sich hin, Bläsersätze und Synthiesounds rauschen dazwischen, die großartigen Gäste wie Mos Def (toll: gleich auf mehreren Tracks) und Talib Kweli peitschen die Lyrics mit einer wütenden Vehemenz darüber, dass man in der Frühlingssonne aus dem Kopfnicken gar nicht mehr herauskommt. Tracks wie “I will not apologize”, “Singin Man” oder “Criminal” will man mitrappen und mitsingen und alles in allem kann man es nicht erwarten, diese Truppe mal wieder live zu sehen.

Denn darauf kommt es, um zu Questlove zurück zu kehren an: “Ich spiele jede Show so, als ob mein Leben dranhängt – und so ist es tatsächlich.” (Auszüge aus einem sehr schönen Interview mit Questlove bei Intro.de).
Videos sehen, in das Album reinhören und Hintergründe zur Produktion gibt es auf der E-Card zu “Rising Down”. (geschrieben fürs P3000-Blog)

Volkswagen NL has relaunched Snake as a flash game. You move the car with the arrows, for every balloon collected you get a fan more and the snake grows. There’s also happing with the price and you have some apparently funny comments. Sometimes a band appears or some bboys turn up to dance. Very nicely done indeed.

Dabei ist das völliger Quatsch und nicht nur der Spiegel ist dieser frechen Aussage prompt aufgesessen. Sogar eigentlich doch recht gut informierte Start-up-Blogs wie Zweinull, Blognation (Update: Sorry, ebenso, wie ich es beim Werbeblogger übersehen hatte, war mir auch nicht aufgefallen, dass ebenfalls Blognation schon über Betterplace geschrieben hatte) oder Gründernet lassen sich dazu hinreißen, den Claim unkritisch zu übernehmen, viele andere Blogs wie z.B. Werbeblogger folgen.

Dabei gibt es längst eine tatsächlich soziale Community, die den Gemeinnutzgedanken nicht nur als PR-Flagge vor sich herträgt und den Rest lediglich genau wie Facebook, Myspace und Co. aufzieht. Betterplace.org dreht sich nämlich per se um soziales Engagement und bringt Projektverantwortliche aus aller Welt mit Unterstützern (die mit Geld, Zeit oder Know-How helfen) zusammen, die laufend über den Fortgang des Projektes informiert werden. Freundesverknüpfungen sorgen für Vertrauensnetzwerke und machen neue Projekte bekannt.

Nicht, dass ich die Kaioo-Idee per se schlecht finde. Aber mich stört diese Monstranz des “echten Sozialen” – denn das sollte doch wirklich etwas tiefer gehen, als Klingeltöne vermarkten und dann dem Roten Kreuz drei Euro überweisen.

Ich hoffe darauf hinarbeiten zu können, dass dies keine leere Phrase bleibt (Update: Ein Rückblick auf Projekte wie die Roten Blogs oder die Programmwerkstatt für die SPD, dem Mutterblog oder auf die Dinge, die da kommen für das BMAS kann diese Sorge durchaus entkräften), sondern wir tatsächlich als Kommunikationsagentur helfen können, Gespräche im Internet sichtbar und verständlich zu machen und zusammen mit den Kunden Strukturen zu entwickeln, um angemessen darauf zu reagieren und die Crowd-Intelligence da draußen zu nutzen. Die Erfahrung, die wir hier vor allem mit Projekten aus der politischen Sphäre gewonnen haben, sollte dabei durchaus hilfreich sein.

Immer wieder werden wir uns (als enthusiastischer Kommunikationsinnovator) und die Anderen sich (als geerdete und jahrelang-so-machende Kunden) aber dabei klar werden müssen, dass Dialog, Zuhören, Gespräch, Diskurs, Austausch und Gegenseitigkeit nicht einfach nur notwendiges Beiwerk einer PR-Kampagne sind, und auch keine Webprojekte á la “Blogs”, “Communities” oder “Videodebatten” oder was auch immer, sondern tatsächlich eine innere Einstellung einer Organisation und der damit einhergehenden Identität, der Kultur, der Strukturen und des Verhaltens.

(Abgesehen davon kann so eine digitale Unterhaltung aber auch einfach nur ein großer Spaß sein, so wie das hier oder das).

Das soll es an Meta-Überlegungen an dieser Stelle aber erst einmal gewesen sein. Erinnert mich schwer an meine Magisterarbeit – die ich im Übrigen, das wurde ich schon das eine oder andere Mal gefragt, hier gerne veröffentliche, sobald sie durch die offiziellen Stelle am Fachbereich gelaufen und bewertet wurde.

Schließlich wird noch auf die Betreiberfirma Smeet verlinkt. Dumm nur, dass dafür die Domain smeets.de verwendet wurde – ein Unternehmen, das Luftreinigungstechnologie herstellt. Nicht grade ein PR-Gau, aber doch ein witziges Versehen.
Update: Inzwischen ist der Link korrigiert.

Pippa Norris: A virtuos cirlce: Key literature for all interested in the change of political campaigns especially taking into account digital technologies and its influence on politics, including a comparison of different nations and their resprective approach to digital democracy.

[via Falk Lueke]

So, every bogus spammer site, content thief, copyright infringer, porn recycler, link-to-funnny-videos blog and what do I know gets to implement Adsense? Well, their fault. Not that I had wanted to have stupid and irrelevant textads on my site anyway.

Auch die Frage nach dem Geldverdienen mit Blogs tauchte auf – eigentlich könnte Herr Pachulke da ja selber viel zu sagen, schließlich ist ja die Hälfte seiner Seite Werbung . Darüber habe ich gar nicht gesprochen, weil ich (noch) nicht genug darüber weiß. Aber zwei Links fallen mir dazu ein. Robert Basics infernale Blogumfrage darüber welche Blogs warum und wieviel Geld pro Monat verdienen (wo er uns sogar die Rohdaten zum Verwursten zur Verfügung stellt) und der nie verlegene John Chow, der genau weiß, was Suchmaschinen wollen und welche Klicks wo was einbringen. Also, wen’s interessiert, langweilig ist es nicht und ich sollte es einfach mal ausprobieren.

Also, liebe PULK Berlin und studio orange (werden im Impressum der Seite als ausführende Agenturen genannt), bitte das nächste Mal zu Ende denken. (Viele Videos sind ohnehin recylct, wie das “Wasted German Youth”-Video, wo sich Models mit Kaviar einschmieren, andere aber auch wirklich gut, allein, ich kann sie auch nicht zeigen..)

Seit ein paar Wochen kann man den Entwurf des zu verabschiedenden Grundsatzprogramms der SPD auf programmwerkstatt.spd.de bewerten und eigene Thesen veröffentlichen und in den Diskurs einbringen. So entsteht ein Meinungsbild verteilt über Themen und Aussagen, die entweder besonders kontrovers sind (d.h. sowohl Zustimmung wie Ablehnung ernten) oder mehrheitlich angenommen oder abgelehnt werden. Dieses Meinungsbild sowie die neuen Thesen werden in den endgültigen Entwurf einfließen, der im Oktober auf dem Bundesparteitag verabschiedet werden soll.

In meinen Augen ist dieser Ansatz der differenzierteste, den es bisher von einer Partei in Deutschland gab, um eine Umgebung im Netz zu schaffen, um möglichst viele Themen von vielen Nutzern bearbeiten zu lassen. Wenn man nun noch auf einzelne Thesen verlinken und kommentieren könnte, wäre die Plattform noch ein bisschen besser. Jetzt kann man nur hoffen, dass dieser Ansatz von den Leuten auch tatsächlich genutzt wird und sich am Ende die Anregungen im Grundsatzprogramm wieder finden.

“Amerika regt sich auf und Spiegel Online stürzt sich drauf: Der ach so nette Barack Obama, der doch für einen neuen, versöhnlichen Politikstil stehen will, wird mit einem Video in Verbindung gebracht, das Hillary Clinton mit Orwell’s Big Brother in Verbindung bringt. Gar nicht korrekt sowas. Und ganz schön viele Verbindungen. Was ist da also passiert?”

Weiterlesen beim Face2blog.

Lafraise offers an affiliate program for people who promote the shirts. Since I do not only like most of the designs but also the whole community approach of the idea, I decided to put a flashcode into my site (in the sidebar to the right) which shows the recent designs. If you decide to buy a shirt after clicking the banner, I will get 10% of the purchased sum which I can spend on shirts.

It’s a nice idea and just an experiment and since I like the shirts anyway and assume that my visitors will too, I figured why not try it out. What do you think? Are you being annoyed by the animated banner? Do you think it is a smart idea? Or is lafraise ripping me off with poor gratification?

This one’s not bad either, here’s the story: Two girls who want to be supermodels hijacked the diesel page, kidnapped a Diesel sales guy, stole the underwear collection and are now blackmailing Diesel to make them the two protagonist models of their next campaign. They also want to be Diesel renamed to “Heidies”..

Now, they communicate with their fans via the site, e.g. let them vote what should happen with the kidnapped guy. Despite the fact that he gets his legs waxed, his situation is not too uncomfortable really..

If you are a FU student, take part in the survey until january 15th!

The “Center für digitale Systeme” wants to build a place on the web for the students to connect to other students and teachers, share knowledge, experience and documents, get information and news by the administration and the faculty, use it as a calendar and for administrative issues like adress changes and so on.

It’s a pity that I will not be able to make use of this but I am sure within some years these webbased platforms will be compulsive for any modern university and it makes me kind of proud that mine is already starting it. Good luck, people, it will not be easy to handle a project like this, especially not when there are so many people to integrate!