Berlin has a fashion week, a social media week, a week full of movies (Berlinale), but despite the vibrant scene, no established big music event. Now, for the first time, Berlin will host the Berlin music week which is bunch of events like conference, fair, festival, lots of concerts and parties.
Of course, in its parts, it is nothing new. Alltogethernow (#a2n) as a conference saw it’s first issue last year. Popkomm as a global trade fair for the music industry has a tradition of over 20 years and is slowly getting back some of the relevance it lost while the major music labels had to fight with revenue losses. And the Berlin festival started 2005.
From a branding aspect, it is good idea to put all this under one umbrella and attract people from all sorts of music business, whether it be major or indie labels, concerts, live events or distribution. It will be a week packed with talks and meetups and of course many concerts. I am personally looking forward to being present at a panel at a2n about the myriad of possibilities of self marketing for artists and will be attending the Berlin festival, of course.