Last week, I got a package via mail which looked quite interesting, sent to me by K-MB, a brand consultancy from Berlin.
Opening it, I found two cans connected by a thread just like one of those tin can telephones kids connect their rooms over the street with. Also, a Noise Conspiracy cd and a nice handwritten letter, inviting me to either a Babyshambles or a Noise Conspiracy concert.
Since Babyshambles are cancelled (what a surprise..) I guess, I’ll go for Noise Conspiracy on January 19th.
Opening the cans, I found one of them filled with earplugs and other stuff which turned out to be a bluetooth headset, namely a Jawbone.
I am not only impressed by the effort of this campaign; which also got coverage on other blogs like Lumma.de or blog.telefon.de but also by the product.
It looks nice, the descriptions are comprehensive. It connected easily and fast with the iphone, I just managed the first phonecall with it and the speech quality is good and everything works well. Besides, it comes with a charging unit and several eargear in different sizes.
Good product, good idea.
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