Stockholm Style: Weekday, fashion mecca

Weekday StockholmIt was last December that I went to Sweden but not until now was I able to post some pictures from a fashion store that has influenced contemporary fashion like hardly any other in Europe. Weekday promotes what you might call “Stockholm style”, like slim jeans, egg-shaped coats, fine and cute dresses and reduced minimalistic shirts. Among offering premium brands like Acne they run their own labels like Cheap Monday which is much more affordable or the new brand Qoniak. I spent hours in their store on Götgatan in the cool neighborhood “Söder” which not only has a very clean and inviting interior with a big vintage area (something I personally like very much) but also a little tailoring desk. Actually, they don’t like people taking pictures in their store but after explaining what Stylewalker is like, they let me do it. Thanks! Enjoy pictures after the click.
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