T-Com Sound Placement in “Devil wears Prada”

November 1, 2006 on 3:27 pm by Thomas | In Movies, Publicity / Marketing |

I’m pretty sure that the T-Mobile brand managers celebrated their scoop to place T-Com’s corporate sound into the stylish fashion movie “The devil wears Prada“. Everytime protagonist Andrea’s phone rings you can hear their insistent “tüdelüdelü”. Hands down, good job!
But: The phone slowly becomes the symbol of Andrea always being at her boss’ command, under pressure, a servant in this overwound fashion world. The sound makes her boyfriend sigh, her father frown, it’s pure stress, it’s irritating, waking you up in the morning, preventing you from sleep at night.. I don’t know if that message is the one the said brand managers thought about. Maybe the scoop actually was pretty stupid.

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