Nike Football Campaign

March 31, 2006 on 12:19 pm by Thomas | In Barcelona Life, Campaigns, Publicity / Marketing, Stylewalker |

Joga BonitoCertainly, we are going to see a war for awareness in summer when the world is watching the football world cup and the opponents: Adidas vs Nike.

Nike already started a massive internet campaign with “Joga bonito” (Portuguese for “Play nice”). You’ll find many cool movies and a community: www.joga.com (the page with the fastest growing rate of attention lately, as per Alexa.com)

Talk about viral effects: The videos are little masterpieces about how to play beautiful football and the website makes it easy to share. Of course yu can send an email with link, but there’s also a code snippet, people can put into their websites. Here’s an example:

www.nikefootball.com

The spot is taken in Camp Nou, Barcelona and the perimeter advertisers have their little benefit as well.

« « Previous: Last Call For Disco
» » Next: What to expect on stylewalker.net

1 Comment »

RSS feed for comments on this post. TrackBack URI

  1. Em, komischer Kommentar hier,egal: Nachtrag - dass das hier nicht in einem Mal aufgenommen wurde, ist schnell entlarvt worden. Nett sieht’s trotzdem aus und: zutrauen würde man das dem Ronaldinho schon..

    Comment by Stylewalker — 11/5/2007 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by WordPress with design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Germany License.