It´s a blog campaign!

June 10, 2005 on 1:54 pm by Thomas | In Campaigns, Webfindings, Zeitgeist |

An interesting idea of a few popular German weblogs: A countdown and a lot of speculations..

Spreeblick Screenshot

What is it? It has a fixed end, a dramaturgy and a goal: A campaign! Exactly.
Via Sichelputzer:

Certain German Blogs have abruptly changed their layout containing a javascript countdown and a special text string. The countdown will end tomorrow evening at 9.00 pm CET, while the strings are a mixture of music song quotes, sillyness and an entire diversity of freakazoidish behavior.

One of the named bloggers is German blogosphere´s famous writer Johnny Häusler who e.g. is behind Spreeblick and zoomo. Here´s a bio and an interview (in German) about this interesting personality. He has been in media for years and rumours are out that this campaign is the start for a new business idea.
(more discussions at M-E-X , Medienrauschen and Technorati (who just launched a new Beta Version, by the way.)

Anyway, blogging goes business in Germany in general:

Gadgetmania looks for bloggers and Medienrauschen is building a business.

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  1. [...] st commercial blogger network Posted by Stylewalker under Stylewalker I wrote about the campaign two days ago and look at the sites now! They actually did it. Just like Gawker Media several blogs aro [...]

    Pingback by On a Stylewalk » Germany´s first commercial blogger network — 12/6/2005 #

  2. [...] I wrote about the campaign two days ago and look at the sites now! They actually did it. Just like Gawker Media several blogs around Spreeblick build a network and try to cover niche subjects, typically for bloggers: Games, politics, TV, music. Only gadgets are missing.. Interesting: Being a publishing house gives those blogs new legal possibilities, like the freedom of press. Good luck and thank you for bringing in economic perspectives! These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

    Pingback by Stylewalker.Net - Quality Matters » Germany´s first commercial blogger network — 5/3/2007 #

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