To anybody who is interested in movie marketing on the internet, I can provide a nice presentation (PDF) I held in a seminar last week.
I did not have too much time to draw an appropriate picture of the millions of creative possibilities to promote movies on the internet, yet I found some nice examples and even scientific material who is giving more prove to the importance of word-of-mouth information flow for movies, especially on the internet and the possibilities to create strong ties to film fans with extra-services and direct communication. The presentation is in German and has been held at the Freie Universität, Berlin, FB Medienökonomie.
And here are some useful links:
Movie Marketing Blog
Thesis on word-of-mouth marketing for movies online
The numbers – Filmbudgets and revenues.
More links are within the PDF
: Uncaught Error: Call to undefined function dsq_is_installed() in /var/www/ud06_61/html/wp/wordpress/wp-content/plugins/force-ping-display-with-disqus/forceping.php:15
#0 /var/www/ud06_61/html/wp/wordpress/wp-includes/class-wp-hook.php(286): ts_show_pings('/var/www/ud06_6...')
#1 /var/www/ud06_61/html/wp/wordpress/wp-includes/plugin.php(203): WP_Hook->apply_filters('/var/www/ud06_6...', Array)
#2 /var/www/ud06_61/html/wp/wordpress/wp-includes/comment-template.php(1470): apply_filters('comments_templa...', '/var/www/ud06_6...')
#3 /var/www/ud06_61/html/wp/wordpress/wp-content/themes/waipoua/single.php(18): comments_template('/comments.php', true)
#4 /var/www/ud06_61/html/wp/wordpress/wp-includes/template-loader.php(74): include('/var/www/ud06_6...')
#5 /var/www/ud06_61/html/wp/wordpress/wp-blog-header.php(19): require_once('/var/www/ud06_6...')
#6 /var/www/ud06_61/html/wp/wordpress/index.php(17): require('/var/www/ud06_6...')